The "Employment-oriented MSME promotion" project aims to support Jordanian MSMEs in accordance with "Jordan 2025 – A National Vision and Strategy" and the "Jordan Economic Growth Plan 2018-2022". It does so by focusing on food processing, information and communication technology (ICT) and tourism as sectors with considerable growth and employment potential.
The project supports the implementation of sectoral and market strategies to boost the prospects for MSMEs and the aforementioned sectors as a whole. By working with local partner organisations, the project also helps to develop sustainable mechanisms that improve access to financial and non-financial services for enterprises in Jordan. Through the strengthening of public-private dialogue platforms, the project also encourages the active involvement of relevant stakeholders and helps to identify and tackle barriers to employment-oriented MSME growth. Throughout its activities, the project places a particular focus on promoting the economic empowerment of women.